In order to understand where we come from as a university and how our academic programs have evolved, we will let others tell the story: The book Diseñadores Gráficos Mexicanos (Mexican Graphic Designers, pp. 12-14) states:

Since the 60's and during the next decade, a series of circumstances came together and configured graphic design as a social practice with its own identity in the presence of art and publicity: the graphic project for the 1968 Olympic Games, developed by painters, architects, drafters, designers, industrial designers, illustrators and engineers coordinated by American designer Lance Wyman and the Mexican architects Pedro Ramírez Vázquez, Eduardo Terrazas and Jesús Virchez.

The demand for the professionalization of the graphic production tasks lead to the creation under different names, of graphic design programs in Universidad Iberoamericana, Escuela Nacional de Artes Plásticas, Escuela de Diseño y Artesanías, Universidad Autónoma Metropolitana (Campus Azcapotzalco and Xochimilco), Universidad Anáhuac, Universidad de Guadalajara, among others. Professionals have graduated from these institutions, professionals with a theoretical base and a specific technique, they are the producers of current graphic design in Mexico in different domains of graphic communication, field controlled in the past by visual artists, architects, graphic arts technicians and publicity drafters, among others.

Gutiérrez did not accept that architecture was part of the engineering and proposed to "declaring the independence" of sciences...”

"Gutiérrez no aceptó que arquitectura formara parte de las ingenierías y propuso “declarar la independencia” de las ciencias...

This is how graphic design got started in Mexico, but what distinguishes us from these other schools that have as much history as we do? In the book Diseño Gráfico en México, 100 años (Graphic Design in Mexico, 100 years) we can read: “...on May 28, 1973 the Asociación Nacional de Universidades e Instituciones de Educación Superior (National Association of Universities and Higher Education Institutions, ANUIES) recommended that a Universidad Autónoma Metropolitana (Metropolitan Autonomous University) was created…” Read more

...on May 28, 1973, the National Association of Universities and Institutions of Higher Education (ANIES in spanish) recommended the creation of a Autonomous Metropolitan University...”

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