Graphic Communication Design

What is it?

Graphic Communication Design Graphic Communication Design is a discipline centered on identifying and solving indefinite communication problems* between clients and users. This is achieved through systematic processes that enable them to structure and pose the most pertinent decision and the most adequate arguments or premises for each circumstance. Our alumni contribute to the satisfaction of the needs of our social reality responsibly, creatively, with initiative and with a sustainable approach.

* The problems that graphic design faces are indefinite because clients, audiences, budgets and social and historical contexts change. Designers cannot proceed in a deductive manner, that is to say, starting from universal assumptions that apply equally in all cases, disregarding the situation.

Antonio Rivera Diaz “Desarrollo de las competencias argumentativas en el taller de diseño” (Development of the argumentative skills in the design workshop)

Thus, we look for::

Proactive persons that like art and culture; that are interested in communicating ideas through drawing, models, painting, photography, film and any other visual medium. This is achieved through a collaborative work with people within the profession and others complementary.

People interested in supporting society for the solution of social, cultural, economic and environmental problems locally, nationally and internationally. In order to achieve this, a minimal level of verbal and graphic comprehension and expression is necessary.

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“ The problems faced by graphic design are indeterminate, that is, customers, audiences, budgets, social and historical contexts changes, designers can not proceed deductively, that is, from a universal premise that applies to all cases, regardless of the situation.”

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What distinguishes us?

In CyAD Azcapotzalco we make an emphasis on theory and practice. We look for a balance between thinking and doing. Think first, during and after developing proposals. Multidisciplinary work among designers, communicators, film-makers, engineers, theorists and technicians gives us the opportunity to reflect on design and its goals. We have a highly experienced and trained faculty and technical staff. We also have the necessary facilities and equipment for understanding production processes and their implementation.

As an alumnus of the undergraduate degree in Graphic Communication Design of the UAM Azcapotzalco, you will be able to make well-founded and constructive value judgments regarding science, art and culture.

You will also be able to represent innovative, creative and functional ideas of high graphic and technical quality. This is achieved based on methodologies and theories that will enable you to detect real needs of users and solve projects comprehensively through interdisciplinary and multidisciplinary work.

En CyAD Azcapotzalco, tenemos un énfasis teórico-práctico. Un equilibrio entre pensar y hacer. Pensar antes, durante y después de presentar las propuestas de diseño. El trabajo multidisciplinario entre diseñadores, comunicólogos, cineastas, ingenieros, teóricos, técnicos, etc., nos brinda la oportunidad de reflexionar en torno al Diseño y su quehacer. Contamos con personal docente y técnico ampliamente experimentado y capacitado; tenemos los talleres y equipos necesarios para la comprensión de los procesos de producción y su realización.

Por lo que como egresado de la UAM Azcapotzalco, de la Licenciatura en Diseño de la Comunicación Gráfica, será capaz de emitir juicios de valor respecto a la ciencia, el arte y la cultura, fundamentados y constructivos.

Representar ideas innovadoras, creativas y funcionales con una alta calidad gráfica y técnica. Basándose en metodologías y teorías que te permitirán detectar las necesidades reales del usuario y resolver integralmente proyectos por medio del trabajo inter y multidisciplinario.

Desarrollarás una alta conciencia ética, social y ambiental. Utilizarás los códigos del diseño y la comunicación adecuados (léxicos, históricos, culturales y sociales) de aquellos para quienes se diseña, incluso si utilizan un idioma diferentes al español.

También desarrollarás la responsabilidad y capacidad de mantenerte actualizado aún después de egresar. Podrás trabajar en empresas privadas, públicas o propias, instituciones y organizaciones sociales.

You will develop a high ethical, social and environmental conscience. You will use suitable design and communication codes (lexical, historical, cultural and social) of those who you are designing for, even when they speak a language other than Spanish.

You will also develop responsibility and the capability to keep updated after you graduate. You will be able to work in private, public firms or even your own company, in institutions or social organizations.

“ You will develop a high ethical, social and environmental conscience. You will use the appropriate design and communication codes (lexical, historical, cultural and social) of those for whom you design, even if they use a language other than Spanish.”

Comments form students and teachers

  • Sebastian Hernández

  • Antonio Leyva

  • M.A. Alfonso García

Students Portfolios

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How is Graphic Communication Design learned?

What is currently known as Design Thinking is a basic characteristic of the learning and design methodology that distinguishes us. The design workshop is the backbone of the program. In this workshop, projects centered on identifying and solving real human problems are developed. We look for innovative projects and solutions, promoting collaborative and iterative work in order to achieve viable solutions in the social, economic, cultural, educational and environmental fields. Based on theoretical, methodological, historical and technical knowledge, we question, analyze, propose, experiment, confirm, complement and produce results.

Curricula

OBJECTIVE
FIRST QUARTER
SECOND QUARTER

Theoretical Fundamentals of Design I

Theoretical Fundamentals of Design II

Culture and Design I

Culture and Design II

Basic Language

Design Systems

Formal Expression I

Formal Expression II

Descriptive Geometry I

Descriptive Geometry II

Reasoning and Symbolic Logic I

Reasoning and Symbolic Logic II

Plan de estudios

Where can you work?

Every institution and company, both public and private has communication needs. Many of them have communication and design areas or hire agencies, studios or freelance designers. As a graphic communication designer, you will be able to participate in the field of education designing books and teaching materials; in commerce designing labels, packaging and ads; in services designing web pages and logos; in the entertainment industry designing videogames and animations, only to name a few areas in which designers can take part. Every day, new areas of opportunity are available. App design, virtual reality or augmented reality are new tolls that designers have readily available to improve the living conditions of human beings and conserve our planet.

Resources:

The faculty of our program consists of more than 70 professors-researchers, and more than 20 technicians in charge of:

Audiovisual Production Workshops

2D and 3D animation

Audiovisual and Radio

Photography

Television

Editorial Production Workshops

Airbrush

Engraving

Photomechanics and electronic prepress

Offset

Screen printing

Renders by: Alejandro Nevárez Lucio

Additionally, the University has common spaces, such as library, computer rooms, printing, bookstore and office supply store, school cafeteria, areas for sports, among others.