What is it?

Graphic Communication Design Graphic Communication Design is a discipline centered on identifying and solving indefinite communication problems* between clients and users. This is achieved through systematic processes that enable them to structure and pose the most pertinent decision and the most adequate arguments or premises for each circumstance. Our alumni contribute to the satisfaction of the needs of our social reality responsibly, creatively, with initiative and with a sustainable approach.

* The problems that graphic design faces are indefinite because clients, audiences, budgets and social and historical contexts change. Designers cannot proceed in a deductive manner, that is to say, starting from universal assumptions that apply equally in all cases, disregarding the situation.

Antonio Rivera Diaz “Desarrollo de las competencias argumentativas en el taller de diseño” (Development of the argumentative skills in the design workshop)

Thus, we look for::

Proactive persons that like art and culture; that are interested in communicating ideas through drawing, models, painting, photography, film and any other visual medium. This is achieved through a collaborative work with people within the profession and others complementary.

People interested in supporting society for the solution of social, cultural, economic and environmental problems locally, nationally and internationally. In order to achieve this, a minimal level of verbal and graphic comprehension and expression is necessary.

What is currently known as Design Thinking is a basic characteristic of the learning and design methodology that distinguishes us. The design workshop is the backbone of the program. In this workshop, projects centered on identifying and solving real human problems are developed. We look for innovative projects and solutions, promoting collaborative and iterative work in order to achieve viable solutions in the social, economic, cultural, educational and environmental fields. Based on theoretical, methodological, historical and technical knowledge, we question, analyze, propose, experiment, confirm, complement and produce results.

Where can you work?

Every institution and company, both public and private has communication needs. Many of them have communication and design areas or hire agencies, studios or freelance designers. As a graphic communication designer, you will be able to participate in the field of education designing books and teaching materials; in commerce designing labels, packaging and ads; in services designing web pages and logos; in the entertainment industry designing videogames and animations, only to name a few areas in which designers can take part. Every day, new areas of opportunity are available. App design, virtual reality or augmented reality are new tolls that designers have readily available to improve the living conditions of human beings and conserve our planet.

Resources:

The faculty of our program consists of more than 70 professors-researchers, and more than 20 technicians in charge of:

Audiovisual Production Workshops

Editorial Production Workshops

Additionally, the University has common spaces, such as library, computer rooms, printing, bookstore and office supply store, school cafeteria, areas for sports, among others.