Graphic Communication Design

What is it?

Graphic Communication Design Graphic Communication Design is a discipline centered on identifying and solving indefinite communication problems* between clients and users. This is achieved through systematic processes that enable them to structure and pose the most pertinent decision and the most adequate arguments or premises for each circumstance. Our alumni contribute to the satisfaction of the needs of our social reality responsibly, creatively, with initiative and with a sustainable approach.

* The problems that graphic design faces are indefinite because clients, audiences, budgets and social and historical contexts change. Designers cannot proceed in a deductive manner, that is to say, starting from universal assumptions that apply equally in all cases, disregarding the situation.

Antonio Rivera Diaz “Desarrollo de las competencias argumentativas en el taller de diseño” (Development of the argumentative skills in the design workshop)

Thus, we look for::

Proactive persons that like art and culture; that are interested in communicating ideas through drawing, models, painting, photography, film and any other visual medium. This is achieved through a collaborative work with people within the profession and others complementary.

People interested in supporting society for the solution of social, cultural, economic and environmental problems locally, nationally and internationally. In order to achieve this, a minimal level of verbal and graphic comprehension and expression is necessary.

“ The problems faced by graphic design are indeterminate, that is, customers, audiences, budgets, social and historical contexts changes, designers can not proceed deductively, that is, from a universal premise that applies to all cases, regardless of the situation.”

What distinguishes us?

In CyAD Azcapotzalco we make an emphasis on theory and practice. We look for a balance between thinking and doing. Think first, during and after developing proposals. Multidisciplinary work among designers, communicators, film-makers, engineers, theorists and technicians gives us the opportunity to reflect on design and its goals. We have a highly experienced and trained faculty and technical staff. We also have the necessary facilities and equipment for understanding production processes and their implementation.

As an alumnus of the undergraduate degree in Graphic Communication Design of the UAM Azcapotzalco, you will be able to make well-founded and constructive value judgments regarding science, art and culture.

You will also be able to represent innovative, creative and functional ideas of high graphic and technical quality. This is achieved based on methodologies and theories that will enable you to detect real needs of users and solve projects comprehensively through interdisciplinary and multidisciplinary work.

En CyAD Azcapotzalco, tenemos un énfasis teórico-práctico. Un equilibrio entre pensar y hacer. Pensar antes, durante y después de presentar las propuestas de diseño. El trabajo multidisciplinario entre diseñadores, comunicólogos, cineastas, ingenieros, teóricos, técnicos, etc., nos brinda la oportunidad de reflexionar en torno al Diseño y su quehacer. Contamos con personal docente y técnico ampliamente experimentado y capacitado; tenemos los talleres y equipos necesarios para la comprensión de los procesos de producción y su realización.

Por lo que como egresado de la UAM Azcapotzalco, de la Licenciatura en Diseño de la Comunicación Gráfica, será capaz de emitir juicios de valor respecto a la ciencia, el arte y la cultura, fundamentados y constructivos.

Representar ideas innovadoras, creativas y funcionales con una alta calidad gráfica y técnica. Basándose en metodologías y teorías que te permitirán detectar las necesidades reales del usuario y resolver integralmente proyectos por medio del trabajo inter y multidisciplinario.

Desarrollarás una alta conciencia ética, social y ambiental. Utilizarás los códigos del diseño y la comunicación adecuados (léxicos, históricos, culturales y sociales) de aquellos para quienes se diseña, incluso si utilizan un idioma diferentes al español.

También desarrollarás la responsabilidad y capacidad de mantenerte actualizado aún después de egresar. Podrás trabajar en empresas privadas, públicas o propias, instituciones y organizaciones sociales.

You will develop a high ethical, social and environmental conscience. You will use suitable design and communication codes (lexical, historical, cultural and social) of those who you are designing for, even when they speak a language other than Spanish.

You will also develop responsibility and the capability to keep updated after you graduate. You will be able to work in private, public firms or even your own company, in institutions or social organizations.

“ You will develop a high ethical, social and environmental conscience. You will use the appropriate design and communication codes (lexical, historical, cultural and social) of those for whom you design, even if they use a language other than Spanish.”

Comments form students and teachers

Students and teachers Portfolios

Project: “Oztoc” Envase para Mezcal Reposado
Authors: Daniela Baranda Pérez y Daniel Hernández Montes
Course: Diseño del envase
Trimester: VII
Adviser: Jorge Alberto Jacobo Martínez and Patricia Olivares Vega
Project: Space Interactive
Authors: Mildred Álvarez Morales y Diana Villegas Martínez
Course: Diseño de Mensajes Gráficos VIII (Sistemas de Signos en Medios Electrónicos)
Trimester: X
Adviser: Yadira Alatriste Martínez
Project: Pictograma
Author: Alán Eduardo Félix Hernández
Course: Diseño de Mensajes Gráficos I (Signos Icónicos)
Trimester: III
Adviser: José René Maldonado Yáñez
Project: Nanocyte
Authors: Eduardo Escamilla Castillo, Daniel Alberto Hernández Villicaña and Dafne Andrea Z. Martínez Magos
Course: Sistemas Integrales III
Trimester: XII
Adviser: Nicolás Alberto Amoroso Boelcke
Project: Carteles Retórica
Author: Johnatan Alejandro Rodríguez Aguilar
Course: Diseño de Mensajes Gráficos I (Signos Icónicos)
Trimester: III
Adviser: Laura Elisa León Valle
Project: KUROSAKI INTERACTIVE
Authors: Bolaños Sanchez Jorge Jhonatan, Hernández Hernández Magali
Course: Sistemas Integrales III
Trimester: XII
Adviser: Guillermo A. Reyes Gallegos
Project: Dosificador de bebidas El Capitán
Authors: Samuel Contreras Villa, Ricardo Ensastegui Vara, Lizbeth Luna López, Humberto Palma Lara, Berenice Uribe Hidalgo and Martín Villa Sánchez
Course: Punto de Venta y Stand
Trimester: VII
Adviser: Daniel Casarrubias Castrejón
Project: Catálogo de exposición de Arte “Los Caprichos”
Authors: Giovanni Báez Aguirre and Edgar Valencia Becerra
Course: Diseño de Mensajes Gráficos IV (Sistema de Signos en Publicaciones)
Trimester: VI
Adviser: María Itzel Sainz González

How is Graphic Communication Design learned?

What is currently known as Design Thinking is a basic characteristic of the learning and design methodology that distinguishes us. The design workshop is the backbone of the program. In this workshop, projects centered on identifying and solving real human problems are developed. We look for innovative projects and solutions, promoting collaborative and iterative work in order to achieve viable solutions in the social, economic, cultural, educational and environmental fields. Based on theoretical, methodological, historical and technical knowledge, we question, analyze, propose, experiment, confirm, complement and produce results.

Curricula

Plan de estudios

FIRST TRIMESTER	SECOND QUARTER
Theoretical Fundamentals of Design I	Theoretical Fundamentals of Design II
Culture and Design I	Culture and Design II
Basic Language	Design Systems
Formal Expression I	Formal Expression II
Descriptive Geometry I	Descriptive Geometry II
Reasoning and Symbolic Logic I	Reasoning and Symbolic Logic II

THIRD TRIMESTER	FOURTH TRIMESTER
Iconic signs	Typographical signs
Thought and Methods of Design	Semiotics and Design
Art and Graphic Design History	History of Graphic Design
Esthetic	Visual Perception and Cognition
Basic Principles of the Letter	Color for Designers
Basic Software for Design	Introduction to Graphics Industry

FIFTH TRIMESTER

Sign Systems in flat supports

Retorica and Interpretation of the Image

History of Graphic Design in Mexico

Communication and Design

Basic Drawing

Introduction to Audiovisual Media

SIXTH TRIMESTER	SEVENTH TRIMESTER
Sign Systems in Publications	Sign Systems in Graphic Identity
Theory and Applied Methodology I	Theory and Applied Methodology II
Visual Message	Signs System
Prepress and DTP	Elective specialty area
Websites	Elective specialty area
Basic Photography

EIGHTH TRIMESTER	NINTH TRIMESTER
Sign Systems in Packaging	Theory and Applied Methodology VI
Theory and Applied Methodology I	Image Culture
Communication Media	Elective specialty area
Elective specialty area	Infographics
Elective specialty area	Investigation workshop

TENTH TRIMESTER	ELEVEN TRIMESTER
Sign Systems in Electronic Media	Terminal Option Themes I
Theory and Applied Methodology V	Integral Systems II
Integral Systems I	Professional Development
Marketing	Optional overcredits
Optional overcredits

TWELVE TRIMESTER

Integral Systems III

Design Management

Optional overcredits

TYPOGRAPHY	AUDIOVISUAL MEDIA	ILLUSTRATION	GRAPHIC ARTS	DIGITAL MEDIA	THREE-DIMENSIONAL DESIGN
Calligraphy	Basic Animation	Representation Techniques	Screen printing	Digital Manipulation	Multimedia
Digital Manipulation	Advanced Photography	Human Figure	Packaging and Packing Design	Basic Animation	PoP and Stand
Digital Typography	Creation and Pre Production of an Audiovisual Project	Airbrushing	Offset and Digital Printing	Interface	Scenography
Brand Design	Studio Photography	Expressive Illustration	Color Management	Programming for Designers	Introduction to Commercial Lighting
Selected Topics of Typography	Production, Post Production and Transmission of an Audiovisual Project	Advanced Drawing	Flexography and Rotogravure	Multimedia	Multimedia

The graduate of Graphic Communication Design will have:

- Faculty to issue some value judgment regarding art, science and culture.

- Aptitude to detect the needs of the user, evaluate strategies and propose design solutions.

- Competence to base the construction of their ideas through analysis, synthesis and criticism.

- Skill to represent your ideas through different languages and techniques of design.

- Ability to generate products designed from a methodology of the discipline.

- Proficiency in using and applying the languages of design and visual communication.

- Capacity to project, in a creative way, useful and innovative communication messages.

- Ability to give integral solutions to graphic communication design problems.

- Critical awareness about the importance of interdisciplinarity in design activity.

- Ability to exercise their profession in their own companies, public, private, institutions and social organizations.

- Discipline to stay updated with respect to their profession.

- Ability to properly use the various means of communication for the dissemination of their messages.

- Ethical commitment to society as well as to the natural and artificial environment.

- Skill to prepare and supervise the production process of design products.

- Ability to understand and use the historical, cultural and social codes of those for whom it is designed.

- Reading comprehension of a second language different from Spanish.

Where can you work?

Every institution and company, both public and private has communication needs. Many of them have communication and design areas or hire agencies, studios or freelance designers. As a graphic communication designer, you will be able to participate in the field of education designing books and teaching materials; in commerce designing labels, packaging and ads; in services designing web pages and logos; in the entertainment industry designing videogames and animations, only to name a few areas in which designers can take part. Every day, new areas of opportunity are available. App design, virtual reality or augmented reality are new tolls that designers have readily available to improve the living conditions of human beings and conserve our planet.

Resources:

The faculty of our program consists of more than 70 professors-researchers, and more than 20 technicians in charge of:

Audiovisual Production Workshops

2D and 3D animation

Audiovisual and Radio

Photography

Television

Editorial Production Workshops

Airbrush

Engraving

Photomechanics and electronic prepress

Offset

Screen printing

Renders by: Alejandro Nevárez Lucio

Additionally, the University has common spaces, such as library, computer rooms, printing, bookstore and office supply store, school cafeteria, areas for sports, among others.